Introduction: how to grow a real estate business
Keep these guidelines in mind as you take your how-to-grow real estate business to the next level.
Make Networking More Meaningful
It would help if you had a specific technique to locate the individuals at networking events to build your company. When stepping into an event, your aim is to connect with individuals who can benefit you most, whether you need someone to provide advice or a person who can provide financial support.
Improve Your Time Management
When you’re continually attempting to reach the end of your to-do list, it’s hard to develop your company. Instead, you’re playing catch-up, rather than focusing on what can take you to the next level. Unfortunately, one of the major reasons for lack of time management is a distraction and that’s a regular issue for real estate agents, “who have limited amounts of desk time and a rising quantity of technologies to manage,” say specialists at Xpressdocs.
Email Your Leads
If you’re currently monitoring your leads using a CRM system, it’s time to communicate with them—especially the ones who aren’t ready yet or are still on the fence about working with you. These emails provide you an opportunity to demonstrate to them your understanding of the location or real estate in general.
Employ an Assistant
As a small company owner, there will come the point when you can’t handle everything alone. When that time comes, it’s in your best interest to recruit support, even if that’s simply an assistant. This offers you a little breathing space between reaching customers, making it to meetings, and finding time to retain your sanity.
Let Go of Fear
A 2016 study of 1,000 Americans ranked personal fear of failure first. That fear of failure might drive you to ignore potentially hazardous or high-value possibilities that could eventually help you expand your company. When you let it go, you can evaluate chances for what they are and determine whether or not they would be beneficial to your company.
Ask for Referrals
According to an OutboundEngine study of more than 500 real estate agents, referrals and word of mouth account for a startling 75% of an agent’s business. To advance, concentrate on generating recommendations from current and previous customers. There are several methods to do this, including:
- Offer referral gifts
- Request referrals on your website
- Use branded materials to make it easy to be referred
- Give thoughtful client gifts
Be Not Afraid of Social Media
Managing and making social media users might seem like a difficult endeavor, however, 2.8 billion people are using social media, making it hard to ignore. If you want to expand your company, it’s good to be active on at least one social network, where you can run advertisements, distribute content and generate leads, all while reaching a vast audience of possibly interested customers or sellers. Here are a few strategies to make the most of social media as a development tool:
- Do live video tours of new houses on the market. With Facebook, if people don’t tune in during the live broadcast, the video will remain on your wall, where it may still be accessible and useful.
- Congratulate new homeowners on Instagram. It makes them feel fantastic and offers you an opportunity to tell about how you’re impacting people’s lives, making the house buying/selling process smoother, and more.
- Boost listing postings on Facebook (even $10 might go a long way) so they’ll reach a broader audience. You may target your audience by geography, profession, age, and much more, enabling you to be particular and successful.